“Since early April, baby formula out of stock rates have soared to 40 percent across the country, according to our analysis,” Ben Reich, CEO of Datasembly, which is a service provider of real-time pricing of products, promotions, and assortment information to retailers selling Consumer Packaged Goods (CPG) brands has told Breitbart News. “Baby formula demonstrated inflationary spikes in July of 2021, and the situation has continued to worsen the first few months of 2022. Inflation, supply chain shortages, and product recalls have continued to bring volatility to the category, and continue to be one of the most affected products in the market.”
Breitbart News also reached out to a few retailers in those CPG retailers and got a response from Matt Blanchette, senior manager of retail communications at CVS Pharmacy.
“Following supplier challenges and increased customer demand, we currently have a limit of three baby formula products per purchase in our stores and online,” Blanchette explained to Breitbart News. “We're continuing to work with our baby formula vendors to address this issue and we regret any inconvenience this causes our customers.”
Datasembly found that in July 2021, the OOS percentage grew into double digits. It then began to grow significantly by the final week of November 2021. It increased from 11 percent across the country to 31 percent in the week of April 3, 2022.
Beginning April 24th, there were six states with OOS for baby formula with a percentage greater than 50 percent.
Iowa, South Dakota, and North Dakota were 50-51 percent.
Missouri was 52 percent.
The rate of out of stock in Texas was 53 percent, and Tennessee had 54 percent.
26 states had between 40 and 50 percent of their stock depleted in comparison to just three weeks earlier, when it was just seven.
Five American cities were the hardest hit by the lack of supplies for the week beginning April 24.
Des Moines & Houston had 50 percent.
Memphis & Nashville had 52 percent.
San Antonio had 57 percent.
People Magazine reported on how the shortage of baby formula affects parents, including Katie Ruark. Ruark is one of the demographics that are most at risk that includes babies with problems with their health that keep their mothers from nursing or require a special diet.
Ruark's son relies on a hypoallergenic ingredient.
“We were getting close to the bottom of our can and were going to need formula that evening,” Ruark stated within The People report. “My husband went to more than three stores, but there was none of our son's type of formula in any of the places he looked. We ended up having to dip into his emergency supply at daycare that day.”
“Parents have become spooked at the prospect of running out of formula and finding none of the shelves, so stockpiling has become a driving factor preventing supply from keeping up with demand,” Sarah Sorscher, deputy director of regulatory affairs at the Center for Science in the Public Interest in Washington, DC, said in the report. “Imagine being a parent of a child where this is their sole source of nutrition. You are absolutely going to feel that pressure to stockpile. It all combines to create a perfect storm for shortages.”